FORTUNE - KFC fans who wear nail polish are in for a treat. That’s because the fast food chain has brought its tagline “Finger Lickin’ Good” to a completely different level.
KFC has unveiled an edible nail polish thanks to work from Ogilvy & Mather as well as McCormick food technologists, who provide spices for the chain’s chicken, according to Adweek. KFC has two edible nail polish varieties hitting the market in Hong Kong: Original and Hot & Spicy.
“To use, consumers simply apply and dry like regular nail polish, and then lick—again and again and again,” according to KFC in a statement to Adweek. "The recipe for our edible nail polish is unique and was specifically designed to hold the flavor, but to also dry with a glossy coat similar to normal nail polish,” Ogilvy creative director John Koay said to the publication. “This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.”
Although the product isn’t being sold to the masses quite yet, KFC has unleashed a music video online to Hong Kong consumers to help select which flavor should be mass produced.
I mean, okay? Doesn't it feel like they're taking this whole idea way too seriously? This sounds like something you'd get out of a quarter matchine when you were a kid. Some edible nail polish, right up there with candy cigarettes and ring pops. And yet here's KFC, one of the largest companies in the fast food industry, having scientists and Creative Directors coming out of the wood work to try and pitch this as like... a legit thing? I guess? Is there really an idea in their mind that this is going to take off in some way? I'm just super confused I guess, seems like a big time "oh hey we have a ton of money and don't really know what to do with it soooo, let's do a thing" kind of move.
Second quick point: why does this shit always get released in Hong Kong, or Japan, or Australia, or France or basically anywhere but America. Seriously, for being like the fast food capitol of the world we really suck at fast food compared to any other country. Have you been to a McDonald's in Europe? Seriously, it's worth a trip. It's crazy how different/better they are. Most serve beer, have like a million more choices, and also don't taste completely like chemical "food". A Big Mac is good anywhere (it's okay to admit it even if you don't eat it) but in like Amsterdam it also doesn't make you want to rip your insides out. This got a little of topic, but my point is that America needs to get their fast food revolution game on. I'm not saying we need KFC gravy nail polish* or whatever the fuck it's going to be, I'm more saying... well why the hell aren't we getting it if it is gonna be a thing? Let's do better, America. Can't risk losing that fast food title! See, super quick point...
P.S. I just wrote that whole thing without watching the video. Uh, what the fuck did I just watch? I think I take back everything I wrote except the America's losing part? I think that just subliminaled me to some new way of viewing the world in general... Hand stuff exclusively from now on.... Hong Kong is nuts.
* By the way, that's just KFC gravy. Like you could just buy a tub of gravy and polish your nails with it. Boom. Just made up an even better idea for you, KFC. Give me a billion dollars please Norm MacDonald/Jim Gaffigan/Darrell Hammond, now.